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Face-to-face, personal or direct selling is one of the oldest but most effective forms of advertising and it starts with the initial introduction, therefore you need to deliver your message clearly, succinctly and leave a lasting and memorable impression.

It would seem that QR codes are everywhere. You’ll see them on advertisements at bus stops, in shop windows on someone’s tee-shirt and most definitely on press ads and packaging. But what are they being used for and are they generating enquiries or just a gimmick soon to fade away and be replaced by the more interactive NFCs codes or something else which is mentioned as a post script to this post?

Before we delve into the core subject of this post, let’s take a brief look at the concept of website content management systems (WCMS). This is how Wikipedia describes them:

“A web content management system (web CMS) is a bundled or stand-alone application to create, manage, store and deploy content on Web pages”

Olsen Partnership have collated a series of views and comments about what will be trending in 2013 and added their own thoughts and opinions. 

Trend 1: SoLoMo