Media Planning & Buying Services

How to choose the most effective outdoor media

At the Olsen Partnership, we plan and buy media across a variety of formats from press and outdoor media through to television and radio.

We understand that a good relationship with media owners can make all the difference when it comes to our clients. Regular meetings provide us with a deep understanding of new developments and opportunities that ensure that we remain competitive and find the best possible placements.

Multimedia advertisement placement and production demands effort, specialist knowledge, co-ordination, third- party liaison and experience.  The Olsen Partnership offers a complete turn-key service to manage what is quite a complex process, including:

  • Strategic planning and buying across all media - locally and nationally
  • Branding, awareness generation and launch campaigns
  • Direct response media and customer acquisition strategies
  • Print and artwork production and management

We are passionate about the media and will work tirelessly to make your money go further while achieving your communication objectives. We firmly believe that it is not about how much you spend, but how you spend it. Our experienced team will design and plan a bespoke campaign running across a wide variety of recommended media to ensure maximum returns on your investment.

Campaign Management

A campaign brings all the tools of media and all channels together to deliver a comprehensive campaign of communications to a highly targeted audience or group of audiences. The process requires in-depth research, planning, supplier negotiation and scheduling prior to the design and print of marketing collateral and media placement. Designing a campaign requires the skills of an experienced project management team with considerable knowledge of working across a range of media to deliver against agreed objectives.

Here is an overview of the campaign management process:

Preparation – research - goal setting – targeting – programme planning and processes – supplier management

Execution – building the campaign – tools and channels – media placement - response management

Implementation – monitoring - leveraging

Measurement – Analysis and reporting

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