It is essential for any business competing in today's market to have an online marketing strategy to ensure that they have a major presence online.
We can create intelligent solutions to reach your intended audience and generate an in-bound response that ‘pulls’ enquiries through to your business using a variety of online media tools, including:
- Social/business networking mediums
- Search engine optimisation
- Social media
- Mobile apps
- Online advertising
Website design & development
With so many of us now using the Internet to search for products and services, not having a website can be a real disadvantage. Unlike traditional media, a website is working for you 24/7 and at your customers' convenience.
At Olsen Partnership, we have extensive experience of website design and development, creating websites that encompass some or all of the following elements:
Content Management Systems (CMS)
- ...and more
- Discussion forums
- User interactions
Social media integration
- Facebook Login
- Latest Tweets/Status Updates
- Automatic sharing of content to social media outlets
- Custom web applications & services (e.g. event calendars)
E-commerce & payment gateways
- Credit & Debit Card payments
- ...and more
To maximise your exposure and increase traffic to your site, a comprehensive Search Engine Optimisation (SEO) programme is required that, ideally, includes a social media strategy.
Search Engine Optimisation (SEO)
Regardless of your industry, SEO is incredibly important for increasing exposure to your website. Is your website getting exposure on the search engines? Knowing what your customers are searching for is essential to getting your website displayed above your competitors and attracting those extra sales. People generally only look at the first page of results when searching for something so ensuring you’re displayed is crucial.
Local search in particular is becoming incredibly important as search engines look to improve local search engine page results (SERPs). People are increasingly searching for local businesses, services and products so it’s vital you have a visible online presence on the most popular search engines – Google and Bing. We can maximise your local visibility through mediums such as Google Places, landing pages, copy editing, content marketing and social media.
At Olsen Partnership, we can offer tailored SEO solutions to suit your business needs. We provide a full audit of your current keyword rankings and onsite SEO factors, as well as a full competitor analysis for comparison.
We can deliver onsite and offsite SEO services which include:
- Keyword research, implementation and management
- SEO-friendly website structures (comes as standard with our website design and development service)
- Copy writing and editing
- Directory submissions and link building
- Online advertising and paid for directory listings
- Google Places
- Blogs and other articles
- Forum posting
- Social bookmarking services
- Article writing and distribution
- Press release distribution
- PPC Management
- Social media optimisation
We also offer workshops to help your organisation handle SEO implementation internally.
Content marketing is the creation of content and is particularly effective when used with social media marketing and search engine optimisation. Content is one of the most important parts of a website – without content, it would be difficult to find your website.
Although content marketing does not directly advertise products and services, it does encourage ‘link baiting’ which means other websites will link to your content if it is interesting. You should aim to increase brand awareness through contributing informative content as it can increase your backlink count and ultimately contribute to your ranking in the SERPs.
Content marketing can be delivered in many forms including white papers and blog posts. They are a way of sharing your knowledge and expertise with potential customers and others in the industry.
At Olsen Partnership we have worked with a range of clients to deliver informative white papers and interesting blog posts. They have been written with keywords in mind to maximise the potential of client SEO campaigns. We can deliver content that is original, educational, interesting and relevant and could help you succeed in improving your online visibility.
Olsen Partnership has assisted many of its clients to deliver email campaigns successfully, with uses including monthly newsletters, the advertisement of events and services as well as potential sales leads.
We can design attractive email campaigns and write content which will engage your audience and encourage action. Similarly, if you would like to send out a monthly or weekly newsletter we can assist you in the design and the creation of newsletter content.